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	<title>Jeeppedia.org &#187; jeep wrangler dead</title>
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		<title>Will Chrysler Kill Jeep Wrangler?</title>
		<link>http://www.jeeppedia.org/will-chrysler-kill-jeep-wrangler</link>
		<comments>http://www.jeeppedia.org/will-chrysler-kill-jeep-wrangler#comments</comments>
		<pubDate>Wed, 06 May 2009 15:35:33 +0000</pubDate>
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				<category><![CDATA[News]]></category>
		<category><![CDATA[chrysler fiat merger]]></category>
		<category><![CDATA[chrysler news]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[jeep news]]></category>
		<category><![CDATA[jeep wrangler dead]]></category>

		<guid isPermaLink="false">http://www.jeeppedia.org/?p=135</guid>
		<description><![CDATA[It seems since the announcement of Ch. 11 status by Chrysler, and it&#8217;s &#8220;merger&#8221; with Fiat, things still haven&#8217;t stabilized for the struggling American auto maker. The CDJ announced yesterday that a &#8220;liquidation of assets&#8221; is in store for it&#8217;s makes &#8211; including the possible cancellation of the long running and successful Jeep Wrangler brand. [...]]]></description>
			<content:encoded><![CDATA[<p>It seems since the announcement of Ch. 11 status by Chrysler, and it&#8217;s &#8220;merger&#8221; with Fiat, things still haven&#8217;t stabilized for the struggling American auto maker.<span id="more-135"></span> The CDJ announced yesterday that a &#8220;liquidation of assets&#8221; is in store for it&#8217;s makes &#8211; including the possible cancellation of the long running and successful Jeep Wrangler brand. Needless to say, we&#8217;re kinda pissed.</p>
<p><img src="http://www.jeeppedia.org/wp-content/uploads/2009/05/2-9-07-jeep.gif" alt="2-9-07-jeep" title="2-9-07-jeep" width="518" height="371" class="alignnone size-full wp-image-137" /></p>
<p>In a press release from Chrysler, they announced: &#8216;Liquidation of Chrysler assets &#8220;assumes that certain car lines and the plant assets supporting them will be sold as going-concern enterprises. These lines include Jeep Wrangler, Dodge Viper and Dodge Ram and Dakota truck lines.&#8221;The example of the Jeep Wrangler is instructive, a potential buyer would face significant additional investment costs in the range of $550 million to $1 billion.&#8217;</p>
<p>What?? I mean, we get canceling something like the Viper &#8211; it&#8217;s a small seller, a niche sports car that is not very affordable by most car customer standards. But the Wrangler?? It&#8217;s been a successful vehicle since the initial introduction to the private sector nearly 60 years ago! We don&#8217;t want to see any Jeep models cut, but why not drop some of the larger, less fuel efficient (and less fun) SUV&#8217;s?? Or those crossovers, which aren&#8217;t selling well outside of Enterprise Rent-A-Car fleets?! We don&#8217;t get it Chrysler&#8230;or is Fiat behind all this?</p>
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