Jeep Takes Over NYC for Thanksgiving
Jeep is taking over New York City this Thanksgiving faster then the tourists rushing from Penn Station’s bowels. And why wouldn’t you run out of there, lest we be trapped with that awful classical music they pump over the loudspeakers. Jeep’s latest ad campaign has been plastered all over the public transit hub in Midtown, proclaiming statements such as “trading 40 hours for 40 mph” – which I guess has something to do with the stock market? Or maybe not, but it’s better than “I Live. I Ride.”
Times Square will be adorned with video screens on Thanksgiving Day, electronic billboards on the NASDAQ and Reuters buildings at 43rd Street and Broadway and 43rd Street and 7th Avenue are all part of a massive new advertising campaign. The videos will build on the new Jeep campaign that launched in October: “I live. I ride. I am. Jeep.”
The advertising banners and 30-second videos will run from 6 a.m. Thanksgiving morning until 2 a.m. Friday, Nov. 27. In addition to the digital billboards, Jeep will also debut a new television spot nationally on November 30. So keep your eyes off the floats and on these Jeep ads.
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